Based on Anuja Chauhan's novel, Zoya Factor is a rom-com about Zoya, an advertising agent, and her relationship with the captain of Team India, Nikhil Khoda. Zoya Singh Solanki is forever jinxed in her love life and professional life which reach an all-time low when her rich dentist boyfriend dumps her, and her boss at the ad agency grows displeased with her inefficient work. But soon, her luck sends her to Sri Lanka to shoot an ad film with the Indian cricket team. Zoya accidentally meets Nikhil Khoda, the Indian team captain who is a staunch believer of hard work and against his team's dependence on superstitions.